At trade fairs, product design is key to attracting your buyer, but visual merchandising will lead them to it. With dozens—or sometimes hundreds of exhibitors—under one roof, your booth design definitely has to stand out.
Leave it to Prizmic & Brill to master the art of eye-catching visual merchandising. The Pampanga-based maker of valises, antique-style trunks, and folding campaign furniture have made a mark with imaginative booths that you could not miss.
Prizmic & Brill director Matthew Brill reveals that his booths are all about storytelling. “We do some research, and there’s a story; when you merchandise, there’s a story,” he explains. “So sometimes you imagine that you’re on safari. Or you’re going to this gym in Japan, or hopping on a cool train, and those are stories. And then you make a product that fits the story. That’s what merchandising is all about.”
While they reveal a different theme at each edition of Manila FAME, Brill makes sure that the overall look and feel remain true to his brand, right down to last brass rivet. Here are some of his memorable FAME booths through the years.