Vito Selma’s brand is quite adamant on its focus on the natural.
An examination of numerous inspirations reveals a love affair with shapes and textures that are often repeated in natural elements as the earth, sea, and sky. It is this love for nature that has driven the brand to constantly look for design components that satisfy its inclinations, while relying on wood as a primary medium.
Considered as an enduring partner despite the brand’s continuous evolution, wood and its many variations and reiterations provides avenues for Vito Selma to experiment, create, and explore. This exploration has allowed the brand not only to push the limits of the material but also to examine the results of its marriage with other organic elements.
The resulting collections are those that may be quickly defined as having a Japanese or Scandinavian influence. However, instead of being likened to a particular design aesthetic, the core of Vito Selma lies more on keen attention to detail and excellent craftsmanship. It is through these attributes that the Vito Selma brand identifies itself as not being Japanese nor Scandinavian, but distinctly Filipino.
The brand is the sum of many moving parts, working together to achieve a common objective. The head designer works and collaborates with his team and interns who are carefully-selected to take part in a five-month internship program. Credit for the actual production of every Vito Selma piece goes to the dedicated furniture craftsmen and women encompassing carpenters, woodworkers, carvers, sanders and painters.